Main Stage
Your Guide to the Unpredictable Future of Social Media
Monday, November 7, 2022
10:25 AM - 10:50 AM (GMT)

Toward the end of 2021, pandemic restrictions finally started easing up and markets were booming. Fast forward just a few months and things look much less predictable. As macro forces collide (and collide and collide and…), we need to re-evaluate and adjust our strategies.

For the 7th year in a row, Hootsuite has surveyed 10,000+ marketing professionals and interviewed dozens of industry experts to provide everyone with a playbook. Join Adweek and Hootsuite’s CMO Maggie Lower for a fireside chat where you’ll get a sneak peek at Hootsuite’s latest data, discover practical strategies, and walk away with a copy of Hootsuite’s Social Media Trends 2023 report—before it’s even published. What you’ll learn:

  • Which brands are cracking the code with the latest social formats—and how you can do the same.
  • Key skills social marketers are mastering in 2023.
  • Why a slowdown in the creator economy might actually be a good thing for small businesses.
Maggie Lower Juliette Morris