It's no secret that the Metaverse presents exciting opportunities. But it also comes with critical challenges. While the reality of converging our physical and digital world's is still in its infancy stage, glimpses are emerging into what the Metaverse may look like, how people will use it and the opportunities it will unleash in the months and years to come.
In this session, hear from Diageo's Head of Global Innovation, Will Harvey, Digital Catapult's Industry Practice Lead of Creative, Max Cleary, and Dialect's Executive Vice President of Strategy and Innovation, Haifa Barbari, as they share their experiences building and working in virtual worlds, what it looks like currently and the lessons that have stuck with them as they’ve navigated the space. Walk away with a realistic tone for where the use of virtual worlds really is for brands and how to successfully stake your claim in the territory.