The Rise of the Metaverse – Consumer Excitement, Uptake, Confusion (Workshop Stage 1)
Monday, November 7, 2022
1:20 PM - 1:50 PM (GMT)

There is much anticipation of the Metaverse, the evolution of the Internet to bring an interactive, virtual, 3D experience to everyday website interaction. But are consumers ready to embrace the Metaverse? Do they understand it, are they embracing elements of the Metaverse as it evolves, are they excited for its imminent arrival? 

In this session, we’ll use the Metaverse as a case study to explore the Metaverse topic and demonstrate how you can use advanced AI to conduct deep audience listening and sentiment analyses. 

Topics include: 

  • Consumer conversation and sentiment about the Metaverse 
  • Are consumers ready to adopt it? Are we as marketers really listening? 
  • How to monitor consumer conversation and draw actionable insights
Jackie Balchin