Main Stage
Connected From Birth: Predicting Future Gen Z Behavior
Monday, November 7, 2022
3:00 PM - 3:20 PM (GMT)

The Influencer Marketing Factory reported that an incredible 97% of Gen Z use some form of social media, with Instagram and TikTok garnering the highest rates of engagement amongst the group. Younger demographics are rising into an increasingly powerful consumer group and brands know they must build trust with them now or fall by the wayside.

In this session, join Timothy Armoo, Chief Executive Officer and Founder of Fanbytes, as he explores why effective influencer marketing must be underpinned by great data. He'll also discuss actionable strategies for predicting trends before they’re even trends, tips for placing your brand successfully at the center of the conversation and why this remains a key competitive advantage.

Timothy Armoo