Main Stage
Why Wendy’s Fired Up a Social-First Strategy Ahead of UK Launch
Monday, November 7, 2022
3:50 PM - 4:10 PM (GMT)

Wendy’s, a US-based brand with an expanding global footprint, is building community and demonstrating cultural relevance in their new UK market. 

In this session, you’ll hear how Wendy’s is crafting a social strategy that turns brand awareness into authentic connections. By establishing community and ties to the local culture—around things like music and art, and not just menu items—Wendy’s is building a groundswell of positive brand experiences. Walk away from this session with best practices for using social media to build community, ways to merge digital experiences with offline activities and action, and a framework for determining which social channels are best to support a community-led program.

Tony Barr Christina Miller Stephen Lepitak