Main Stage
The Power of Social Media Shopping: Innovations Shaping the Future of Commerce
Tuesday, November 8, 2022
10:10 AM - 10:30 AM (GMT)

Social media marketing evolves faster than any other tactic and reaching the "next-gen" of customers is critical to continued growth. New and established brands alike are always chasing innovative ways to drive impact from their social presence and considering social platforms THRIVE off organic and original content, user-generated content – or UGC – is the growing trend among consumer marketers. By encouraging UGC through customer engagement and social rewards, brands are seeing stronger retention and loyalty while also benefiting from the more significant social presence. This panel will discuss how the exponential reach of UGC is quickly taking over as the top consumer brand strategy for growth in 2023 and further explore:

- How micro/marco-influencer programs are helping brands reach new audiences
- The impact of social rewards and automated engagements to increase loyalty
- The 3 R’s of UGC: Reach, Reward, Retain

Hayley Hall Justin Papermaster