Main Stage
Growing Communities in Circular Fashion with Influencers
Tuesday, November 8, 2022
10:35 AM - 10:55 AM (GMT)

Fashion is more than clothing – it’s a way for people to explore and express their identity and values. Subcultures and the communities within them are created and supported by the choices people make about what they decide to wear and where and how they buy their clothes.

Join Neil Barrie, TwentyFirstCenturyBrand CEO, and Jumoke Adekunle, global brand marketing lead at Depop, in discussing how peer-to-peer social e-commerce and influencers can play a positive role in creating and protecting these communities - and doing it sustainably. You'll walk away with an understanding of how to create communities free from gatekeeping through secondhand fashion, the opportunities to drive connections through influencers and social e-commerce, and tips for exciting audiences about sustainability without being heavy handed.

Jumoke Adekunle Neil Barrie