Main Stage
Social Ads: Are You Taking Them Personally?
Tuesday, November 8, 2022
11:20 AM - 11:40 AM (GMT)

Social personalisation has gone from a pipe dream to a necessity when it comes to how brands plan social media ad campaigns. Does it work across all social platforms? How can you build it into existing workflows without adding even more complexity to your process? What considerations do you need to factor in both for creative and delivery?

´╗┐In this session, Mediaocean will share strategies for creative personalisation to make sure your social ads are tailored to the people seeing them. Learn about the major challenges and opportunities for social personalisation and get concrete tips for what to do next.

Javed Laher