The creator economy has grown dramatically over the past few years and is now a $100B industry. As brands across categories increase their investment in influencer marketing, business leaders want to know how their organizations can optimise creator relationships for ROI, and launch campaigns that drive real business results. 

In this session, join TikTok Creator Partner Manager Alex Broadley and Vice President of Brand at booking.com, Natalie Wills for a hands-on workshop exploring the steps that brands can take to achieve full-funnel growth via influencer marketing. Our discussion will move beyond high-level awareness, to actionable strategies teams can implement to build creator partnerships that engage and convert consumers. From campaign planning to measurement, gain the practical knowledge you need to harness the full power of your creator network, and make a meaningful impact on your bottom line.