Main Stage
Brand Builders: General Mills Guide to Cultural Relevance
Tuesday, November 8, 2022
3:00 PM - 3:20 PM (GMT)

General Mills has established a brand strategy through culturally relevant campaigns, partnering with sports stars and influencers to magnify and drive the messaging. 

Join Adweek and Arjoon Bose, International Head of Creative and Idea Development at General Mills, for a discussion exploring how the brand’s differential brand-building playbooks and modern marketing approaches have become pivotal across the full portfolio of beloved food brands.

Arjoon Bose Stephen Lepitak