With over 500 million tweets a day, in excess of a billion active users on TikTok, and 35% of Instagram’s 1.2 billion users interacting on the platform multiple times a day, keeping on top of conversations about your brand is a perennial challenge. With tools that can track when and where people are mentioning your brand, you can identify trends, themes, peaks and troughs - but what happens when you remove the context of these conversations? How can you be sure that the data is telling you what you think it is?

In this session, Lionsgate, Meltwater and Linkfluence will share how they worked together to overcome this challenge and sort the signal from the noise.