Dove’s Mission to Combat Social Media’s Negative Effects
Tuesday, November 8, 2022
3:50 PM - 4:10 PM (GMT)
Research from the Dove Self-Esteem Project shows that 85% of girls in the UK have already applied a filter or used an app to change the way they look in their photos by the time they are 13. Editing tools once only available to the professionals can now be accessed by young people at the touch of a button without regulation, increasing exposure to unrealistic beauty pressures, damaging girls’ self-esteem.
Join Adweek for an engaging panel session between Dove and Ogilvy Influence to understand how beauty brands like Dove have been taking action to help young people navigate social media in a more positive way and how agencies, and marketeers can also be a part of the solution.