Arjoon Bose
International Head of Creative & Idea Development
General Mills
Arjoon Bose is the International Head of Creative & Idea Development and at General Mills creating differential brand building playbooks and modern marketing approaches to drive cultural relevance for their full portfolio of loved food brands across all categories. Previous to this, he was the Marketing Head for Haagen-Dazs and Nature Valley for UK & Northern Europe and Head of New Ventures for Europe & Australasia delivering market-leading growth and leading award-winning campaigns. He has over 17 years’ experience working in leadership roles around the globe at L’Oreal and General Mills and is passionate about remarkable modern magical marketing on purpose-led brands leveraging cultural forces.