Tony Barr
Senior Director International Marketing, APMEA and Europe
The Wendy's Company
Tony is responsible for the strategy and delivery of Wendy’s Brand & Marketing across all of Wendy’s international markets in Asia Pacific, Europe, and Middle East.
Tony joined Wendy’s in 2018 as part of the brand’s accelerated focus on international growth. He took on extended responsibilities and relocated back to the United Kingdom in March 2020 to lead customer strategy for Wendy’s highly anticipated return to the UK in June 2021.
Tony has a Bachelor of Arts degree in Marketing and began his career with Unilever in London. He went on to a variety of market, regional and global brand leadership roles based around the world, including in Australia, Asia, the UAE and the UK. Before joining Wendy’s, he spent his time working with Unilever, PepsiCo and as an international brand consultant.
Married with two children and a golden retriever, Tony predictably lives in South-West London. Being a keen sportsperson and martial artist, he completed his first marathon in London last year and has no plans to do another.
Tony Barr