Executive Vice President, Strategy and Innovation
Haifa is an award-winning strategic lead with 17 years of global experience in building brands, and future proofing business, having headed up Strategy with agencies like Saatchi & Saatchi & studied foresight. As Dialect’s EVP of Strategy and Innovation, Haifa is at the helm of leading strategy on a global basis, developing sustainable offerings for the Web3 space and guiding brands to strategically transform into the Metaverse. Haifa’s passion is applying her strategic expertise to support human sustainability as the world evolves, and specifically in the wellbeing space. She has developed a self-coaching app: Be What Matters, to help people improve their lifestyle and relationships.