Global Director of Social Media
The LEGO Group
Rachelle is the Global Social Media Director for the LEGO Group where she focuses on using social channels to connect with the brand’s diverse audiences and inspire them through the power of play. Rachelle has been in digital for 19 years, taking on instrumental roles to work through pivotal digital strategy challenges for brands like Apple, Warner Bros., BBC, Pottermore, Nando’s, ASOS and 10 Downing Street. She is an industry speaker, chairperson and mentor.