Roberto Kusabbi
Director of Social Marketing and Creators
King
Roberto Kusabbi oversees Social and Creator Marketing at King Games, makers of Candy Crush Saga. This year Candy Crush Saga turns 10 years old and have been celebrating with its #10YearsOfFun campaign. From experimenting on Tik Tok, working with some of the biggest UK Creators in the Candy Cave to using Tik Tok stars in their TV advertising, Candy Crush Saga has been producing content to delight and bring a slice of fun to new and existing audiences all year.
Across his 17 years of marketing experience, he has worked for some of the most well-known brands across the globe including launching the award-winning PlayStation 4, working at Sky TV, Tottenham Hotspur, the startup Roborace and the British Heart Foundation where he was part of the team that won a Cannes Lions for their #HardandFast campaign.
Across his 17 years of marketing experience, he has worked for some of the most well-known brands across the globe including launching the award-winning PlayStation 4, working at Sky TV, Tottenham Hotspur, the startup Roborace and the British Heart Foundation where he was part of the team that won a Cannes Lions for their #HardandFast campaign.
