Agenda: Social Media Week 2026

8:30 AM - 9:25 AM

Breakfast and Registration

9:30 AM - 10:00 AM

Featured Conversation with Dhar Mann Studios

1st Floor - Main Stage

Sean Atkins

Chief Executive Officer

Dhar Mann

Founder

10:05 AM - 10:30 AM

Leading the New Rules of Discovery: Inside Free People’s Triple-Digit Social Growth

1st Floor - Main Stage

Addie Hearn

Senior Social Media Manager

Coleen O'Hara

Senior Social Media Marketing Manager

Ryan Sasaki

Chief Product Officer

Zoë Ruderman

Chief Content Officer

10:35 AM - 10:50 AM

Featured Session with Snapchat’s Sidharth Malhotra

1st Floor - Main Stage

10:55 AM - 11:20 AM

Featured Presentation with Viral Nation’s CEO Joe Gagliese

1st Floor - Main Stage

Joe Gagliese

Founder and Chief Executive Officer

11:25 AM - 11:55 AM

Wellness Is Out. Coping Is In. How Brita Became a Gen Z Survival Tool

1st Floor - Main Stage

Rita Gorenberg

Integrated Marketing and Communications Lead

Rob Lenois

Global Chief Creative Officer

Lia Haberman

Founder

12:00 PM - 2:40 PM

Lunch and Community Content + Networking

1:35 PM - 1:55 PM

How AI Is Reshaping Social

4th Floor

Danica Calderhead

Danica Calderhead

Senior Vice President, Revenue

Mabel Martinez

Director of Social

1:45 PM - 2:05 PM

The Question Gap: Pioneering Research Reveals How Social Search Impacts Purchase Decisions

5th Floor

2:10 PM - 2:30 PM

Featured Presentation with Sprout Social

4th Floor

3:00 PM - 3:15 PM

From Cultural Moments to Cultural Commitment

1st Floor - Main Stage

NeAndre Broussard

NeAndre Broussard

Chief Executive Officer

3:20 PM - 3:40 PM

Featured Conversation with Lisa Filipelli, Executive Producer, The Secret Lives of Mormon Wives

1st Floor - Main Stage

Lisa Filipelli

Executive Producer, The Secret Lives of Mormon Wives and Partner at Select Management Group

Chelsea Bakken

Head of Audience Development and Social

3:45 PM - 4:55 PM

Main Stage Programming

5:00 PM - 6:00 PM

Social Media Week Reception

8:30 AM - 9:25 AM

Breakfast and Registration

9:30 AM - 9:55 AM

Subway Takes on the Business of Social

1st Floor - Main Stage

Reza Izad

Co-Founder and Chief Executive Officer

Kareem Rahma

Creator and Producer

10:30 AM - 10:50 AM

Mastering Crisis Communication in the Social Media Era

1st Floor - Main Stage

Molly McPherson

Molly McPherson

Crisis Communications Strategist and Host

Chelsea Bakken

Head of Audience Development and Social

10:55 AM - 11:20 AM

Fastvertising for the Social Age: How AI Is Democratizing Creative Speed

1st Floor - Main Stage

Fraser Woollard

Fraser Woollard

Head of Business Development

11:20 AM - 12:00 PM

The New Power of Late Night Voices in a Short-Form World

1st Floor - Main Stage

Jocelyn Conn

Producer

Ramin Hedayati

Co-Executive Producer and Segment Director

Josh Johnson

Comedy Central's The Daily Show

Jordan Klepper

Comedy Central's The Daily Show

Grace Kuhlenschmidt

Grace Kuhlenschmidt

Comedy Central's The Daily Show

Zoë Ruderman

Chief Content Officer

12:00 PM - 2:35 PM

Lunch and Community Content + Networking

1:35 PM - 1:55 PM

The Real State of Social Media in 2026

4th Floor

Anniston Ward

USA PR, Events, and Education Manager

2:10 PM - 2:30 PM

The Power of Fandom: How Dr Pepper Drives Cultural Impact in Social

4th Floor

Mark Shorey

Director, Integrated Social and Communications

2:50 PM - 3:20 PM

Featured Conversation with Emma Grede

1st Floor - Main Stage

Emma Grede

Founder, Serial Entrepreneur, Author and Host of Aspire with Emma Grede Podcast

Zoë Ruderman

Chief Content Officer

3:20 PM - 3:50 PM

Content With Conviction: Nonprofits Navigating the Digital Landscape

1st Floor - Main Stage

Michael Olson

Deputy Managing Editor

Allison Rhone

National Director, Social Strategy, Partnerships, and Insights

Matt Schoch

Senior Director, Digital Content Strategy and Social Media

4:25 PM - 4:55 PM

The Modern Newsroom: Built for a World That Never Pauses

1st Floor - Main Stage

Jessica Yellin

Founder

Mark Stenberg

Senior Media Reporter

5:00 PM - 6:00 PM

Social Media Week Reception

8:30 AM - 9:25 AM

Breakfast and Registration

9:30 AM - 10:00 AM

Trending for Office: Social Media’s Role in Shaping Leaders

1st Floor - Main Stage

10:05 AM - 10:30 AM

Featured Conversation with Inmar

1st Floor - Main Stage

10:35 AM - 10:50 AM

Barking Up the Right Feed with The Dogist

1st Floor - Main Stage

Elias Weiss Friedman

Elias Weiss Friedman

Founder

11:25 AM - 11:55 AM

Around the World in 80 Frames: How Travel Brands Show Up on Social

1st Floor - Main Stage

Greg Lin-Murphy

Greg Lin-Murphy

Senior Manager, Head of Social Strategy

Nicolle Lopez

Head of Brand Social

Emily Snyder

Senior Manager of Advertising and Social Media Strategy

12:00 PM - 1:15 PM

Lunch and Community Content + Networking

1:30 PM - 1:45 PM

Did You Reddit It? Community as the Most Powerful Signal in Media

1st Floor - Main Stage

Rob Gaige

Global Head of Insights

2:15 PM - 2:45 PM

Enterprise Brand, Feed Friendly, Seeking Engagement

1st Floor - Main Stage

Ty Heath

Global Director, Thought Leadership GTM Strategy

Suzanne Lindbergh

Suzanne Lindbergh

Global Head of Social Media and Influencers

Jenny Rooney

Chief Brand and Community Officer

2:50 PM - 3:20 PM

Belonging Isn’t a Media Strategy

1st Floor - Main Stage

Jackie G

Creator (@tismejackieg)

Alejandra Salazar

Alejandra Salazar

Founder and Chief Executive Officer

3:25 PM - 3:55 PM

Lights, Camera, Content: Crafting Social Moments with Talent

1st Floor - Main Stage

Trevor Shannon

Senior Director, Digital Marketing

Alison Weissbrot

Alison Weissbrot

Executive Editor

4:00 PM - 5:00 PM

Social Media Week Reception