ADWEEK welcomes Dhar Mann (160M+ followers), founder of Dhar Mann Studios, and CEO Sean Atkins for a behind-the-scenes look at how brands can partner with creators at scale and move beyond the fixed ad brief. Joined by Gap Inc.’s Head of Consumer Digital Engagement, Damon Berger, this conversation breaks down how the hit social format Old Navy vs. Designer was conceived and engineered for ROI. You’ll get the inside look at the collaboration from what worked, what didn’t, and what’s coming next—plus exclusive campaign data revealed on-stage for the first time! When the content was running, 72% of viewers across every platform couldn’t tell the difference between Old Navy and designer. Think you can? Prove it, and one attendee who beats the game will take home a $1,000 gift card.