Comments shape brand perception at scale — so how you engage with them matters. In this panel, Lancôme joins Respondology to share how they’re using AI to protect their communities, surface real audience insight, and engage more authentically as comment volume, spam, and bots continue to rise. The conversation explores how modern social teams are moving beyond manual moderation to treat comment sections as a strategic surface for trust, intelligence, and engagement.

Attendees will learn how brands are navigating fake engagement when vetting influencers, reframing social response as a measurable pillar of modern marketing, and empowering social teams to focus on content and creativity while technology does the heavy lifting.