In a social-first entertainment landscape, film promotion no longer begins and ends with a trailer drop. Studios, talent, and creators are collaborating earlier and more creatively to turn movie moments into cultural conversation across platforms. This session spotlights how behind-the-scenes storytelling is transformed into shareable social moments that extend the life of a film beyond the theater. From red carpets to creator-driven recaps, the discussion will unpack how thoughtful partnerships translate cinematic moments into social momentum—and why creators have become an essential part of the modern movie marketing playbook.