Attention is trending up, and expectations are rising with it. Discovery is happening across feeds, creators, and channels, growing your audience beyond those who hit ‘follow.’ And Free People is leading this shift, proving that reach is gained with relevance, not volume.

Join Free People’s social media leads, Coleen O’Hara and Addie Hearn, and Dash Social’s Chief Product Officer, Ryan Sasaki, in conversation with ADWEEK as they break down how Free People pairs creative instinct with brand-specific insights to choose the right message for the right audience, all in the right format and channel. With a 114% year-over-year increase in video views and a 31% lift in engagement rate, their results point to a simple takeaway: intention wins.

Learn how to drive reach beyond your followers, move faster with brand-specific AI, and measure total social impact to make smarter investment decisions.