Most marketers are using AI to do the same things faster. That's not transformation. That's efficiency.

The agencies and brands at the frontier are discovering something more fundamental: AI is rewiring the entire process of social media marketing. How strategies get built. How audiences get understood. How spend gets allocated. And how commercial outcomes get predicted before a campaign ever launches.

At the center of that shift is data. Social generates an unprecedented volume of signals every single day. The brands winning right now are the ones who have built the intelligence infrastructure to turn that data into decisions, and those decisions into measurable commercial growth.

In this session, Joe Gagliese, CEO of Viral Nation, cuts through the noise to share three practical, real world examples of how AI is already changing the way social media marketing gets done at enterprise scale: what’s been tried, what was learned, and what it means for every marketer in the room.