Patients aren’t just listening to doctors anymore—they’re comparing, cross-checking, and crowdsourcing their decisions across platforms. From everyday care to elective procedures, the path to trust is increasingly shaped by a mix of clinical expertise, creator content, and digital communities.

In this candid, peer-to-peer fireside, Minou Clark, CEO of RealSelf, and Dr. Adam Goodcoff, Chief Medical Officer at HealthCentral and founder of MedFluencers, spotlight how credibility is built—and challenged—across the modern health and wellness landscape. Drawing from their unique vantage points across patient platforms and physician networks, they’ll explore the evolving role of practitioners as creators, the rise (and risk) of influencer-led education, and how patients are navigating high-stakes decisions with more inputs than ever before.