Ad Age 40 under 40 honoree Nicolle Lopez is pop culture obsessed and addicted to the refresh. As Head of Brand Social at Amtrak, Nic leads the scroll-stopping strategy behind campaigns that inspire train travel to make it out of the group chat. In her agency days, she led international brand partnerships and social strategy for the NFL, National Geographic, and Perry Ellis International. As an industry leader and public speaker, Nic is enrolled in ADWEEK’s Mentorship Exchange Program and serves as a Board Chair for SocialMedia.org.