Mabel Martinez is Director of Social at Lancôme, where she leads social strategy, content, and community management for one of the world’s most iconic beauty brands. As a former journalist, she began her career contributing to publications including People Magazine, Glamour Magazine, Siempre Mujer, and El Diario La Prensa before pivoting to social media.

Since joining L’Oréal in 2018, Mabel has helped shape social strategy across brands including Maybelline, Carol’s Daughter, Dark & Lovely, and Magic Shave, leading viral campaigns and digital innovation. Now at Lancôme, she oversees breakthrough campaigns that drive cultural relevance and engagement. Born and raised in Bronx, NY, Mabel brings a storyteller’s lens to everything she creates.