Emily Benner Snyder leads social media at United Airlines, where she’s helped transform the brand into one of the industry’s most engaging and talked-about voices online. Named Ad Age’s 2025 Social Lead / Community Manager of the Year, she sets the strategy and turns everyday travel moments into scroll-stopping stories. Before United, she brought her storytelling magic to both Disney and Olive Garden—so yes, she knows how to make both planes and breadsticks go viral.