As part of Metricool's founding US team, Anniston Ward has helped drive global expansion for Metricool’s PR and Education team over the last three years. She has explored and worn just about every hat in the digital marketing realm: PR, SaaS communications, event management, higher education, SEO copywriting, content creation, influencer marketing, email marketing, and strategic partnerships. Anniston’s approach is through a Gen Z perspective, with a mission to help brands, marketers, and creators use data to inform smart marketing decisions, simplify social media strategies, build bold brand presences, stay ahead with cutting-edge tech, and show up with authenticity, empathy, and kindness. Originally from Bend, Oregon, Anniston now lives in Austin, TX.