Molly McPherson breaks down trending crises so leaders, brands, and communicators can learn from them before they're living one. Through her podcast and Substack, The PR Breakdown, she turns real-world fallout into case studies, pulling out the professional and life lessons hiding inside the moments when things go sideways for others. Her Indestructible PR® framework grew out of decades in the disaster business, including building FEMA's first digital communications program, and she continues working with clients to this day. An Adweek Creative Visionary Award recipient, her commentary on crisis and reputation has appeared across every major broadcast and print outlet, including NBC, ABC, CBS, CNN, BBC, the New York Times, the Los Angeles Times, and the Wall Street Journal.