Rita Gorenberg is a marketing leader passionate about building brand experiences people actually want to engage with. She’s spent the majority of her agency and in-house career shaping CPG brands, by blending data, culture, and creativity to help brands show up in meaningful, culturally relevant ways. As Senior Director Brand Experience at The Clorox Company, she leads Brand Engagement across the cleaning portfolio as well as leading the company’s broader social transformation. A PR News “Top Women in PR Under 30” honoree, Rita helped pioneer Clorox’s early real-time social “hijacking” activations and continues to champion fresh, bold, and human‑centered brand moments.