Addie Hearn is the Senior Social Media Manager at Free People, where she leads organic social strategy and focuses on building an engaged community through culturally relevant, social-first storytelling. She has been with the brand for over five years, joining after graduating from Florida State University, growing her career alongside the evolution of the brand’s social presence.

Addie specializes in capturing and shaping authentic, social-first content, including storytelling around collaborations with Daisy Jones and the Six and Yellowstone. She focuses on prioritizing authenticity, turning everyday moments from the office or set into engaging content that resonates with the brand’s community.