Greg Lin-Murphy is an award-winning marketing leader and social media expert leading social media and influencer strategy at Tripadvisor Group, across the Tripadvisor and Viator brands. With experience spanning ad agencies, news media, tech and travel, Greg’s passion for building teams and culture that enable audience-first strategies for brands was most recently recognized by the Drum Awards, earning Gold for social in travel and tourism. When he isn’t working to create content that’ll inspire you to plan amazing experiences for your next trip, he’s traveling, or learning how to travel with a toddler.