Eric deLima Rubb is Vice President of Customer Success & Insights at Brandwatch, where he leads teams that help brands transform customer data into meaningful relationships and measurable outcomes. His work focuses on moving organizations beyond transactional interactions and surface-level metrics to build genuine customer understanding through data intelligence and strategic engagement.

Eric's approach to customer experience is informed by an unconventional background: 18 years as a performer with Blue Man Group on stages worldwide. Those years taught him how to read audiences, adapt in real-time, and create memorable experiences, skills that translate directly to building customer-centric strategies in today's AI-driven landscape. He believes great customer experience requires equal parts data-driven insight and creative problem-solving.