Sami Sage is the Co-Founder and Chief Brand Officer of Betches Media, one of the earliest digitally native media and entertainment companies founded and led by women, and the most influential female-focused humor brand in the market today. Betches was founded in 2011 and started as a satirical blog for female college students by Sami and her childhood friends Aleen Dreksler and Jordana Abraham during their senior year of college. They have since bootstrapped the company into a multi-platform juggernaut that has expertly leaned into digital media as a storytelling platform, audience-building tool, and brand marketing machine. The founders have co-authored several New York Times Best Sellers together, and each earned coveted spots in Forbes' 30 Under 30. Today, Betches offers entertainment, information, and a community to millions of passionate millennial and Gen Z fans.

In 2015, Sami helmed the creation of the company’s award-winning news and activism vertical, Betches News, and in 2021, she debuted her award-winning daily news podcast, Morning Announcements. Sami co-authored the New York Times bestseller Democracy in Retrograde ahead of the historic 2024 US presidential election also co-hosts the weekly pop culture podcast @Betches alongside her cofounders. Sami has interviewed many notable figures, including Mindy Kaling, Malcolm Gladwell, Olivia Wilde, Governor Josh Shapiro, and Reid Hoffman. Sami was named in ADWEEK’s 2025 Creative 100 and has been invited to speak at Stanford Graduate School of Business, VidCon, Harvard Business School, and regularly appears on MSNBC. Sami holds a degree from Cornell University, where she studied at the School of Industrial and Labor Relations, and she currently resides with her husband and dogs in New York. To connect with Sami, follow her on Instagram, TikTok, and Substack.