Brittany Hennessy is Vice President of Social Intelligence Evangelism at Sprout Social, where she defines and advances Social Intelligence as an executive discipline that connects social signal to business performance. She works with senior leaders to translate AI-powered social data into decisions that shape reputation, revenue, and retention.

She is the author of INFLUENCER, one of the earliest strategic books on the business of creators, with frameworks that have helped shape how brands approach influencer marketing today. Her work has been taught at New York University, Columbia University, Fordham University, and Vanderbilt University, and featured by The Today Show, The Wall Street Journal, USA Today, Nightline, and Cosmopolitan.