Sabrina Barekzai
Director, Social Media Strategy
Slack, a Salesforce company
Sabrina Barekzai is the Director, Social Media Strategy at Slack, a Salesforce company, where she leads organic social and drives strategy for the brand's most high-profile product launches and more. With over 13 years of experience across some of the most recognizable names in tech and media, including Apple, HBO, Okta, and Salesforce, she has built a career at the intersection of content strategy, community, and culture.
Sabrina specializes in building social content engines from the ground up, starting with operations and infrastructure before layering in creative. Her work at Slack has earned recognition from the Shorty Awards, including a finalist nomination for Best LinkedIn Presence and Best Community Engagement Program. She believes B2B doesn't mean "b 2" boring.
She is known for translating complex product narratives into social-first storytelling that resonates, and for developing the kind of always-on community presence that compounds over time.
Sabrina specializes in building social content engines from the ground up, starting with operations and infrastructure before layering in creative. Her work at Slack has earned recognition from the Shorty Awards, including a finalist nomination for Best LinkedIn Presence and Best Community Engagement Program. She believes B2B doesn't mean "b 2" boring.
She is known for translating complex product narratives into social-first storytelling that resonates, and for developing the kind of always-on community presence that compounds over time.