Simon is a proven strategist at the intersection of social commerce, media innovation, and the creator economy. Currently a Strategic Partner Manager at YouTube, Simon focuses on acquiring and cultivating the next generation of digital-native talent. With a career spanning over six years across TikTok and high-growth startups, Simon has built a reputation for mastering emerging channels—from SMS and affiliate marketing to high-impact branded content. A Duke University alumnus with a degree in Public Policy, Simon combines a macro-understanding of digital ecosystems with a hands-on approach to scaling creator businesses. He is driven by a singular mission: building the infrastructure that allows new voices to find their audience and build sustainable brands.