Janni Widerholm
Group Creative Director, Head of Social
TBWA\Chiat\Day
Janni Widerholm is Group Creative Director, Head of Social at TBWA\Chiat\Day Los Angeles, and a creator with 40,000 followers across platforms. At Chiat, she leads the agency’s social creative for brands including Levi’s, Sephora and Gatorade. With 11 years of experience leading award-winning social-first creative, she has built her career on helping brands show up in culture.
She began at TBWA\Helsinki as the agency’s youngest-ever partner while helping its clients adopt social-first advertising. In Los Angeles, she authored FEED by TBWA, the agency’s social methodology, which has since been adopted globally.
Her work has been recognized by Cannes Lions, D&AD, ADC*E, Eurobest, and Effies. She has served at various social and creative juries, including Clios, The Webby Awards, Gerety Awards, and Young Lions.
Janni also co-hosts House of Content, an internet culture podcast featured in Marketing Brew and Muse by Clio.
She began at TBWA\Helsinki as the agency’s youngest-ever partner while helping its clients adopt social-first advertising. In Los Angeles, she authored FEED by TBWA, the agency’s social methodology, which has since been adopted globally.
Her work has been recognized by Cannes Lions, D&AD, ADC*E, Eurobest, and Effies. She has served at various social and creative juries, including Clios, The Webby Awards, Gerety Awards, and Young Lions.
Janni also co-hosts House of Content, an internet culture podcast featured in Marketing Brew and Muse by Clio.