Name
(Re)volution of Rockstar Energy Drink
Date
Wednesday, June 30, 2021
Time
1:30 PM - 1:55 PM (PDT)
Gabe Alonso
Description

* Open to Premium Pass holders

2021 has been a year of reinvention and revolution for Rockstar Energy. It launched its first ever TV commercial during the pre-kick off at the Super Bowl with Lil Baby and shortly thereafter announced a huge partnership with 100 Thieves. 

Hear from Gabe Alonso, PepsiCo’s Head of Digital Platforms and Community as he explores how the brand is developing key influencer partnerships to drive cultural relevancy and rebuild its brand equity with a new generation of energy drinkers. 

Featuring

Gabe Alonso, Head of Digital Platforms and Community, PepsiCo

Session Type
Academy 1