“Influence Culture:" The Reinvention of Word of Mouth Marketing via Social Media
Wednesday, June 30, 2021
12:45 PM - 1:10 PM (PDT)
Tatiana Holifield

* Open to Premium Pass holders

Beyonce collaborated with adidas on the Ivy Park collection. Travis Scott’s hosted a concert series on Fort Nite. New York Representative Alexandria Ocasio-Cortez played video game Among Us on Twitch. And Damian Lillard recorded a bop called Hulu Doesn’t Just Have Live Sports. To reach Gen Z audiences, word-of-mouth marketing has been reinvented to become “Influence Culture."

Join Hulu's Head of Brand Social, Tatiana Holifield, to unpack this cultural phenomenon and learn practical ways to reinvent your influencer marketing strategy with credibility and authenticity. 

Attend this session and learn: 

  • How word of mouth marketing creates a halo effect that drives Earned Media
  • Why an Active Listening strategy is integral to mastering ‘Influence Culture’
  • What key forces and consumer dynamics are behind today’s hyper competitive marketing landscape


Tatiana Holifield, Head of Brand Social, Hulu

Session Type