How REVOLVE Caters to the Next-Generation Consumer
Tuesday, June 29, 2021
10:50 AM - 11:10 AM (PDT)
Raissa Gerona Lisa Lacy

REVOLVE, the next-generation retailer for Millennial and Gen-Z consumers, is well known for its trips around the world and Instagram-worthy moments but most notably for being leaders in influencer marketing and making it into what it is today. With a global influencer network of over 7,500 REVOLVE continues to invest in influencers and raise the bar in digital marketing.

In this session, Chief Brand Officer Raissa Gerona will explore how REVOLVE is approaching the business of influencer marketing, how they pivot their strategies as the space continues to evolve, and tips for ensuring partnerships move the needle and foster long-term loyalty.


Raissa Gerona, Chief Brand Officer, REVOLVE
Lisa Lacy, Commerce Editor, Adweek

Session Type
Main Stage