The Meme Economy
Wednesday, June 30, 2021
10:00 AM - 10:20 AM (PDT)
Reid Hailey Violet Benson

According to Instagram, meme content gets shared 7x more than non-meme content on the (Instagram) app. Additionally, memes & funny content are the #2 most desired form of influencer content by U.S. social media influencer followers and social media users are sharing more memes as a result of the global pandemic. Memes have become one of the most culturally relevant methods for digital communication. Through ‘The Meme Economy’ panel, learn how memes are applied to real-time Culturally Relevant Marketing (the new CRM) and how top meme creators (@Shitheadsteve, @Middle Class Fancy, etc.) produce branded content that capitalizes on real-time trends.

Attend this session and learn:

  • How to remain culturally relevant, authentic and engage in real-time
  • How to effectively navigate the business of memes 
  • How some of the top meme accounts were created and meme marketing best practices


Reid Hailey, Co-founder and Chief Executive Officer, Doing Things Media
Violet Benson, Creator, Daddy Issues and Too Tired To Be Crazy Podcast

Session Type
Main Stage