Social media 1.0 created somewhat of a false narrative and safety net by convincing marketers that alignment with culture was as easy as identification of influential voices and trends and deploying investment into what looked like an easy bet. Today, culture moves faster than ever, defies and scoffs at the platforms and challenges brands to reevaluate the way they communicate, operate and evaluate.
Join James Andrews, founder of Authenticated Ventures, as he addresses key questions as we navigate this next chapter including If culture is defined by where consumers are paying attention, what are you paying attention to? If authenticity is measured by credibility, how do you know when you are respecting or disrespecting the genres and sub genres? If we have now moved into a fractured and confusing media landscape, how do you know if you have the right personnel on the team with the right skill sets?
Attend this session and learn:
- The power of communities as a barometer of culture and opportunity to identify advocates
- Trends in social media & the power of social audio as a medium for storytelling and brand building
- The new famous: A different take on the role of celebrities and influencers
James Andrews, Founder, Authenticated Ventures
Toby Daniels, Chief Innovation Officer, Adweek