Earlier this year, the NFL became the first major sports league to partner with Clubhouse and announced its partnership with Snapchat for the sixth year in a row ahead of the Draft. Spanning AR Lenses, Filters, Cameos and audio, social platforms are quickly becoming the new fan zones providing meaningful ways for users to react, celebrate, and express themselves with content outside of live games.

In this session, the NFL’s EVP & Chief Marketing Officer Tim Ellis sits down with Ian Trombetta, Senior Vice President, Social and Influence Marketing and Aubrey Peacock, Manager, Social Content Strategy for a deep dive into how the League is utilizing social media, specifically next-gen platforms, as an extension of their innovative brand strategy and humanizing approach to better engage both players and fans.