Name
How the NFL Tackles Gen Z through Social Media Platforms
Date
Tuesday, June 29, 2021
Time
9:10 AM - 9:30 AM (PDT)
Tim Ellis Ian Trombetta
Description

Earlier this year, the NFL became the first major sports league to partner with Clubhouse and announced its partnership with Snapchat for the sixth year in a row ahead of the Draft. Spanning AR Lenses, Filters, Cameos and audio, social platforms are quickly becoming the new fan zones providing meaningful ways for users to react, celebrate, and express themselves with content outside of live games.

In this session, the NFL’s EVP & Chief Marketing Officer Tim Ellis sits down with Ian Trombetta, Senior Vice President, Social and Influence Marketing and Aubrey Peacock, Manager, Social Content Strategy for a deep dive into how the League is utilizing social media, specifically next-gen platforms, as an extension of their innovative brand strategy and humanizing approach to better engage both players and fans.

Featuring

Tim Ellis, Executive Vice President and Chief Marketing Officer, NFL
Ian Trombetta, Senior Vice President, Social and Influencer Marketing, NFL
Aubrey Peacock, Manager, Social Content Strategy, NFL

Session Type
Main Stage