10 Years Better: How It Gets Better Remains Impactful For Today's LGBTQ+ Youth Through TikTok
Tuesday, June 29, 2021
10:00 AM - 10:20 AM (PDT)
Brett Peters Brian Wenke Hammy Hamilton

A panel discussion with Brett Peters, TikTok's Education & Philanthropy Partnerships Lead, Brian Wenke, It Gets Better Project's Executive Director and Creator Hammy Hamilton (@hammny). The panel will be a discussion centered around how the It Gets Better Project innovated their storytelling efforts through leveraging creators and content to connect with today's LGBTQ+ young people. Brett, Brian, and Hammy will discuss the key strategy behind their company approach, how the It Gets Better Project has engaged with the TikTok community including interesting insights and key learnings about growing their brand on TikTok, and how platforms like TikTok enable them to tell their story and uniquely relate to their global communities.


Brett Peters, Education and Philanthropy Partnerships Lead, TikTok
Brian Wenke, Executive Director, It Gets Better Project
Hammy Hamilton, Youth Voice, It Gets Better Project

Session Type
Main Stage