Social Commerce shouldn’t be limited to just purchases made through social platforms. Influencers have completely transformed the modern shopper journey by creating a direct connection from content to commerce. And as the number of US social commerce buyers grows to 90.4 million in 2021, the power of the relationship influencers have with their followers will continue to grow in importance as well.
Join Inmar Intelligence’s VP of Social Commerce, Leah Logan as she discusses the crucial role that influencers play in driving social commerce growth and how marketers can capitalize on the connection influencers have with their followers to impact consumer purchase decisions.
Attend this session and learn:
- What role influencers play in driving social commerce
- The impact influencer recommendations have on consumer purchase decisions
- How to incorporate influencer marketing into your social commerce strategy
Leah Logan, Vice President of Social Commerce, Inmar Intelligence