* Open to Premium Pass holders

Despite all of the uncertainties lingering from 2020, one thing remains clear: influencer marketing remains a highly effective form of storytelling. While the overwhelming majority of marketers see the value in working with influencers, the metrics involved in this rapidly evolving space, including ROI, are still mostly a mystery to many businesses.

Join Eric Dahan and Maggie Reznikoff of Open Influence as they explore the tips and tricks necessary to build the right influencer marketing strategy that captivates your audience and stays true to your brand.

Attend this session and learn:

• How to develop and adapt influencer strategy to meet customers’ needs
• How to craft winning strategies that identify the right influencers for your brand
• How to strike the balance of direction and freedom to unlock a brand’s creative potential