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Gen Z is notoriously hard to reach. This generation of digital natives consumes less traditional media with higher amounts of screen time than any other preceding generation. Though they are constantly online, they block, skip and ignore traditional ads at astonishingly high rates which makes it hard for brands to connect with them.
Join Brad May, Head of Strategy at Reach Agency and Michael Bull, Associate Brand Manager at Nestlé USA as they share successful and strategic ways to effectively connect with Gen Z consumers through the lens of the key principles and learnings from the award-winning campaign, Hot Pockets for Bits.
Brad May, Vice President of Strategy, Reach Agency
Michael Bull, Associate Brand Manager, Nestlé USA