How did brands like ColourPop, Boohoo, and Fashion Nova build empires on social media? By putting influencers at the center of their digital strategy. While many brands treat influencer marketing as an add-on, today’s biggest names in beauty, fashion, and lifestyle make content creators an integral part of their brands’ DNA.

Join Conor Begley, Co-founder and President of Tribe Dynamics, and Brit McCorquodale, EVP of Revenue, as they outline the strategies billion-dollar brands are using to dominate conversation on social—and what your brand can learn from the best in class.